Fandango sets single-day ticket sales record on Christmas

By Daniel S Levine,

This Christmas was big for Hollywood at the box office. So big, in fact, that Fandango had a record day, breaking its single-day ticket sales record.

According to Entertainment Weekly, the previous record was set on May 4, the day The Avengers opened.

“Our record-breaking sales point to a tremendous variety of holiday film choices that are connecting with audiences,” Paul Yanover, president of Fandango, said in a statement, reports The Wrap. “Our top-selling day is also a testament to an ever-growing base of consumers who recognize Fandango -- and its multiple conveniences -- as the best way to go the movies.”

Fandango, which did not release specific statistics on the number of tickets sold, said that Les Miserables was the most popular film on the site for Tuesday. Django Unchained, The Hobbit: An Unexpected Journey, Parental Guidance, This Is 40, Jack Reacher and Lincoln followed.

That order shouldn't be too much of a surprise, since Les Miserables topped the box office for the day, grossing $18.2 million. Django Unchained was close behind with $15 million.

Fandango also did a survey of 1,000 people who bought Les Miserables tickets, with 35 percent saying the story was the most important reason for buying the tickets. Just 2 percent said awards buzz was their number one reason.

image: Universal/image.net



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