‘Games of Thrones’ inspired beer hitting store shelves, showrunners promise longer episodes

By Daniel S Levine,

We are still months away from Game of Thrones’ season three premiere in March, but anticipation is still at a high level for the return of the acclaimed HBO drama. Not only did fans learn that they will have beer inspired by the show to drink during the wait, but the showrunners have also promised longer episodes.

The Ommegang Brewery in Cooperstown, New York announced Tuesday that Iron Throne Blonde Ale will be hitting store shelves around the time season three premieres on March 31. The company says that the beer ties directly into the themes of Westero and the surrounding lands featured in the show. It will be available on draft and at retail in 750ml bottles. It will sell for $8.50 per bottle.

According to The New York Times, Ommegang is planning on three more beers, with the first available next fall. Each will be timed with a new season of the show.

Showrunners David Benioff and Dan Weiss recently spoke with Entertainment Weekly about the upcoming third season, revealing that HBO has allowed them to make episodes that run 56-57 minutes long, rather than the traditional 52-53 minutes for an average episode.

“There’s almost another full episode’s worth of extra minutes spread across the season,” Weiss said. “One of the great liberties with HBO is we’re not forced to come in at a specific time. We can’t be under 50 minutes or over 60, but that gives us a lot of flexibility.”

Benioff added, “A super-sized season, as befitting Storm of Swords...Last year we had a lot of 52-minute episodes. This year is a lot of 56, 57.”

The third season of the show is based on George R.R. Martin’s next book in the Song of Ice and Fire Series, Storm of Shadows. It will cover just the first half of the 973-page book.

The second season hits DVD and blu-ray on Feb. 19.



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