Gerard Butler’s ‘Playing For Keeps’ expected to flop at box office

By Daniel S Levine,

If Hollywood thought last weekend was slow at the box office, the industry should be prepared for yet another one. Gerard Butler’s new film Playing For Keeps is expected to be another flop for the Scottish actor, while Skyfall has a legitimate chance to climb to back to the top.

Skyfall, the 23rd James Bond film, has already been in theaters for five weeks and has been kept from the top spot the past few weekends by The Twilight Saga: Breaking Dawn - Part 2. Still, Entertainment Weekly and Box Office Mojo predict that the film will reach the top again, grossing at least $10.5 million. It is expected to pass the $250 million mark domestically Friday.

Other holdovers are expected to make around $10 million. Dreamworks Animation’s Rise of the Guardians had disappointed with its Thanksgiving weekend opening, but it could still stick around for a few more weeks, since it is a holiday-friendly movie and it’s the most recent family release. If it makes another $10 million this weekend, it will reach $61 million in total.

Lincoln, Life of Pi and Breaking Dawn 2 are expected to round out the top 5.

Playing For Keeps is looking like another flop on Butler’s resume, notes The Hollywood Reporter. Since 300 made him a star in 2007, he has failed to produce a major hit. The Ugly Truth is his highest-grossing post-300 move, making $205.2 million in 2009.

For 2012, Butler has already seen Chasing Mavericks flop and last year, Machine Gun Preacher and Coriolanus both failed in theaters.

THR notes that Playing For Keeps is expected to make just $6 million at the most, despite stars like Catherine Zeta-Jones, Dennis Quaid and Jessica Biel co-starring. It is playing at 2,837 locations.

Next week, The Hobbit: An Unexpected Journey hits theaters, so box office traffic should pick up then.



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