Hasbro agrees to make gender-neutral Easy Bake Ovens after 13-year-old girl’s online petition

By Daniel S Levine,

A 13-year-old girl has won her battle for unisex Easy Bake Ovens. After posting an online petition and getting nationwide attention, McKenna Pope of New Jersey met with Hasbro, which granted her request.

McKenna started her campaign with a Change.org petition, in which she explained that her little brother wants an Easy Bake Oven for Christmas, but she noted that the ovens only come in two colors: pink and purple.

“I want my brother to know that it's not ‘wrong’ for him to want to be a chef, that it's okay to go against what society believes to be appropriate,” she wrote, noting that there are several famous male chefs. “Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.”

“Please join me to ask Hasbro to feature males on the packaging and in promotional materials for the Easy-Bake Ultimate Oven, as well as offering the product in different, non gender specific colors, i.e. primary colors,” she wrote. “Please, sign this petition, help me in creating gender equality, and help the children of today become what they're destined to be tomorrow.”

She also posted a YouTube video of her brother explaining why he wants an Easy Bake Oven.

The petition earned over 40,000 signatures and famous chefs even voiced their support.

McKenna met with Hasbro at their Providence, Rhode Island headquarters, where she was shown a silver and black prototype, notes The Associated Press. Hasbro noted that they had actually been working on the design for the 18 months, but they wanted her opinion.

McKenna also said that Hasbro has agreed to include boys in their marketing for the toy. “They really met most or even all of what I wanted them to do, and they really amazed me,” she said. Her brother, Gavyn Boscio, thought the prototype was “awesome.”

According to The LA Times, the prototype will be displayed at the New York Toy Fair in February.



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