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Paramount Pictures has been quickly rethinking its approach to Jack Reacher, the Tom Cruise action film opening in theaters Friday. The studio already postponed the film’s Pittsburgh premiere in the wake of the Newtown, Connecticut shootings and has now cut gun scenes from marketing videos. In addition, a New York screening of the film has been cancelled.
Just hours after the tragedy, the Pittsburgh premiere was postponed. According to The Hollywood Reporter, it has been rescheduled for tomorrow, but there will still be no red carpet event before the film.
“Nobody should be celebrating anything 24 hours after a tragic event like that,” director Christopher McQuarrie told The Wrap Monday, revealing that Cruise himself pushed for the premiere to be delayed.
“We thought long and hard about it. This was not a snap judgment, because we wanted to give back to the city of Pittsburgh, because they were so great to us,” McQuarrie said.
Last night, the Film Society of Lincoln Center was scheduled to host a screening of the film with Cruise in attendance, but the organization decided to cancel. “Out of respect for the families who lost loved ones in Newtown, CT, we are postponing tonight's fundraising event with Tom Cruise to benefit the 50th anniversary fund which supports K-12 education and new artist programs. We extend our love and condolences to our neighbors. Our community grieves with yours. Information about ticket refunds will be provided shortly,” the organization stated.
The Hollywood Reporter is also reporting that Paramount has cut scenes of gun violence in its marketing materials. An insider told the site that a scene with Cruise using a semi-automatic weapon will no longer be used in promo spots.
The Weinstein Company also announced that today’s LA Django Unchained premiere would be cancelled in the wake of the tragedy.