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While Mark Zuckerberg is probably used to making headlines by now as the CEO of Facebook, his sister Randi has been making her own headlines, thanks to a Facebook privacy gaffe that resulted in a private Zuckerberg family photo being posted on Twitter.
It started when Vox Media marketing director Callie Schweitzer posted the photo on Twitter. She follows Randi, who accidentally posted the photo for all to see, not just her friends and family. According to Forbes, Randi was not happy and immediately asked her to take it down.
“Not sure where you got this photo,” she tweeted. “I posted it to friends only on FB. You reposting it to Twitter is way uncool.”
Schweitzer then apologized and removed the photo, but BuzzFeed picked it up before Schweitzer took it down.
“I'm just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public,” she explained. Randi later said that she thinks that Schweitzer saw it because she’s friends with her sister, who was tagged in the photo. The two continued the conversation, with Schweitzer agreeing that she wouldn’t want private photos shared.
@randizuckerberg done. I'm completely sensitive to privacy. i loved the photo bc it seemed so fun and normal. You should make it public! ;)
— Callie Schweitzer (@cschweitz) December 26, 2012
Randi has been tweeting about online privacy, writing, “Digital etiquette: always ask permission before posting a friend's photo publicly. It's not about privacy settings, it's about human decency.”
She added, “Fwiw, I've been exchanging emails w/ @cschweitz & she seems lovely. The silver lining? Glad to see a thoughtful debate on sharing/etiquette.”
PCMag notes that at the center of the incident is Facebook’s ever-changing privacy settings. The photo showed the Zuckerberg family using the new ‘Poke’ app, which lets users send messages to others that expire after a set time.