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Starbucks is hoping that its coffee might be strong enough to get Democrats and Republicans in Washington to put aside their differences to reach a fiscal cliff deal before the deadline at the end of the year.
CEO Howard Schultz announced on the company’s website that all employees at Washington, DC-area locations will be told to write “Come Together” on cups through Friday, hoping to inspire bipartisanship in Congress.
“It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time,” Schultz wrote.
Schultz also wrote that he is supporting FixTheDebt.org, a nonpartisan group that aims to get Washington to solve the debt crisis instead of creating just another temporary fix. He was also a vocal critic during the 2011 debt ceiling debate.
According to Reuters, Congress has until Jan. 1 to reach a deal to stop the country from going over the ‘fiscal cliff.’ If they don’t, taxes and spending cuts that could put the country in danger of recession will be put in place.
“My hope is that this simple message will serve as a holiday reminder from Starbucks of the spirit that has always bridged differences and that we all have the power to come together and make a difference during every season of the year,” Schultz wrote.
CNN reports that Starbucks has planned to take out ads in the New York Times and Washington Post during the “Come Together” campaign. A spokesman did say that any employee “uncomfortable” with writing the phrase does not have to do so.