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Taylor Swift’s birthday was special for more reasons than one. A big reason it stands out from the rest is because she premiered her 23rd video, her music video for “I Knew You Were Trouble,” on her 23rd birthday.
Swift goes in a new direction in this video. She steps out of the box, and it’s a good move, since she’s played the fairytale-like character, the sweet girl and the goofball already. “I Knew You Were Trouble”, which stars Reeve Carney as her bad boy beau, shows a more mature side to Swift and introduces a grungy, edgier side. The song, of course, is much different from what she has done in the past, too, so a change may have already been expected. It has a bit of dubstep which adds some flavor to the song, leaving her country sound in the dust.
“I think when it’s all over, it just comes back in flashes, you know,” she says in a voiceover as the good and bad from the rocky romance flash on screen. “It’s like a kaleidoscope of memories. It just all comes back, but he never does.”
She continues, putting herself in the role, “I think part of me knew the second I saw him that this would happen. It’s not really anything he said, or anything he did. It was the feeling that came along with it. Crazy thing is I don’t know if I’m ever going to feel that way again, but I don’t know if I should. I knew his world moved too fast, and burned too bright. I just thought, 'how could the devil be pulling you towards someone that looks so much like an angel'…I guess I just lost my balance. The worst part of it all wasn’t losing him, it was losing me.”
Swift’s beginning monologue sets the mood for the sour ending to come by video’s end, then starts at the beginning and tells the story of a good relationship that quickly turned toxic.
“I don’t know if you know who you are until you lose who you are,” she says before the video cuts to black.
Swift has shot 23 videos, but in an interview with MTV News, she says “I Knew You Were Trouble” is her favorite because of all the drama and betrayal in the story.
“This video is my favorite right now, just because I never had a video that’s so action packed where it’s like, ‘Oh my God they’re fighting, now they’re in a hotel room…and now he’s getting a tattoo, now there’s a rave, then there is a concert. He’s kissing another girl and there is all this stuff going on. It’s insane. He’s driving. How’s he standing up and driving.’ It’s just fast moving just like the song.”
Swift was also happy with the way it turned out. She felt like she was really stepping into the character’s shoes by becoming her, changing her look, and wearing the pink wig. She says her love interest, Reeve Carney, did a good job playing his bad boy role. She said she “immediately thought of him.” He delivered. He “killed it,” she said.