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Amazon is hoping that iPhone users would rather buy music through Amazon MP3 instead of iTunes. The online retail giant has just launched an iOS-optimized version of its MP3 store.
Amazon says that users can now download 22 million songs without ever leaving their Safari browser. They can take advantage of the company’s frequent deals, which include $5 albums and $0.69 songs. The lowest price iTunes ever sells tracks for is $0.99.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices,” Steve Boom, Vice President of Amazon Music, said in a statement.
Users will be directed to the HTML5 version of Amazon.com/mp3 on their iPod Touch or iPhone from now on and your purchases will immediately go to your Amazon Cloud Player app to be streamed.
According to Mac Observer, by not creating the Amazon MP3 store as an app, Amazon avoids paying Apple the 30 percent fee it requires for all in-app revenue for third parties.
The news also comes just days after Amazon launched Auto Rip, a system that automatically allows you to download MP3 versions of albums you buy on CD. Amazon even included past purchases going back to 1998.