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Blogger Andrew Sullivan is making a daring move, going back to being an independent blogger. Sullivan said today that he will be leaving The Daily Beast, creating his own, subscriber-only version of his The Dish blog.
In a post on The Daily Beast, Sullivan wrote that his contract with the Daily Beast ended at the end of 2012, and he decided not to renew it. Sullivan and his Dish team will instead go on to create Dish Publishing LLC, offering advance membership for $19.99 a year.
“...As we debated and discussed that unknowable future, we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism,” he wrote. “And since the Dish has, from its beginnings, attempted to pioneer exactly such a solid future for web journalism, we also felt we almost had a duty to try and see if we could help break some new ground.”
However, that $19.99 isn’t actually a set price and readers can actually suggest how much they want to pay for content. “To be honest, we didn't know where to set the price - we have almost no precedents for where we want to go - but $19.99 seemed the lowest compatible with a serious venture. We wanted to make this as affordable as possible, while maximizing revenues,” he wrote. “Which led us to a second thought: who better knows the value of a site than its readers?”
According to NPR, Sullivan’s Dish started as an independent blog before he joined Time Magazine’s site. He joined the Daily Beast in 2011.
The Dish readers can start subscribing for the new site on Feb. 1.