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The Bachelor host made a major plan to create a men's clothing line that would be launched soon.
“I think there’s a huge market there for guys like me, who aren’t going to be wearing the ridiculous Ed Hardy stuff — we’re too old for that garbage," he explained.
"But at the same time, we don’t want to look like a slouch," Harrison told People.
He continued, "I like dressing up, but at the same time, I want to go pick up my kids from school and not look like a goofball."
Harrison visioned his clothing line to portray the passion for stylish, relatable clothing, wrapped under the brand Chris Harrison Collection by Da Vinci.
He had cooperated with his designer friend, Christopher Wicks, whom Harrison referred to as the genius.
The TV personality said that he would be wearing his own line in the next season of The Bachelorette - no fixed date yet, but most likely later this year.
Harrison, however, isn't the only celebrity doing a new clothing a line.
Adam Levine, the vocalist of the band Maroon 5, had signed a contract deal for a clothing line with KMart, E! reported.
Levine's vision of creating budget-friendly clothing and accessories were planned in details to come true. It, however, is only available in selected retailers.
KMart said in the press release that Levine would design and establish the collection himself, reflecting talents and personalities at affordable prices.
Will Harrison develop his line as affordable as Levine's? Let's see.