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Danica Patrick has a new Go Daddy.com partner for this year’s Super Bowl commercial. Supermodel Bar Refaeli will co-star in the online brand’s latest spot.
This year’s ad will be titled “Perfect Match,” so we can only imagine what Go Daddy.com will have the two do in the ad. According to E! News, this will be the 27-year-old Refaeli's first Super Bowl ad.
“The opportunity to be in a Super Bowl commercial is thrilling,” Refaeli said in a statement to E! News. “I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about. I really look forward to meeting Danica too!”
Ad Week reports that the ad was filmed in Los Angeles today and was produced by Deutsch New York.
The ad will “make special Super Bowl magic,” Go Daddy chief marketing officer Barb Rechterman promised in a statement. It “marries Go Daddy's edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”
Refaeli recently earned the top spot on Maxim’s Hot 100 list for 2012 and has co-hosted a Bravo special and starred on MTV’s House of Style. Patrick has starred in 12 spots for the company, including both spots during last year’s Super Bowl.
Here’s one of last year’s ads: