Beats Electronics launches new music service, Trent Reznor named chief creative officer

By Daniel S Levine,

Beats Electronics, the company founded by rapper Dr. Dre and Geffen A&M Chairman Jimmy Iovine, announced the launch of a new streaming online music service. Oscar-winning composer Trent Reznor was named chief creative officer for the service with Topspin’s Ian Rogers as CEO.

According to Bloomberg, Beats said that its service, named Daisy, will be launched later this year. Rogers will take over at MOG, an online streaming service that Beats acquired last year for $14 million.

Beats will also make an investment at Topspin Media as part of the partnership.

In a statement, Iovine said that the new service will “bring an emotional connection back to the act of music discovery,” reports Rolling Stone.

Topspin said that the two companies believe that streaming services should connect users with the artists they discover, letting them buy merchandise, tickets and other related products. They hope to do that with Daisy.

Other details haven’t been released, but it will directly compete with Spotify and other services next year.

Reznor, the mastermind of Nine Inch Nails, was first linked with Beats in October when he spoke about what he hopes Daisy can offer.

“What's missing is a system that adds a layer of intelligent curation,” he explained at the time, reports Rolling Stone. “As great as it is to have all this information bombarding you, there's a real value in trusted filters. It's like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered.”



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