Disney announces MyMagic+ system, allows guests to create personal itineraries with smartphone app and MagicBand

By Daniel S Levine,

Disney is taking the theme park experience to a new, technological level with a program called MyMagic+. This will allow you and your family to plan your trips and get your FastPasses to Walt Disney World attractions before even entering the parks.

The program is meant to help keep families together, doing what they love without having to split up to get FastPasses. It includes the My Disney Experience App, which gives users up-to-date information on everything that is going on in the park you are visiting that day. You can also book restaurant reservations.

One key feature is a new FastPass system, which can book specific times on your favorite rides and attractions. The FastPass+ can also be adjusted when you arrive at the park if your family makes a sudden change in plans.

The system uses the MagicBand, a bracelet which guests can use as a ticket, hotel room key and FastPass. It’s been tested in Florida already and Disney says the response has been positive so far. This also keeps track of what you buy and your favorite parts of the parks.Each band is equipped with a radio frequency identification (RFID) chip.

Disney is confident that the new system will bring in more customers. “If we can enhance the experience, more people will spend more of their leisure time with us,” Disney Parks and Resorts chairman Thomas O. Staggs told The New York Times.

Consumers who are nervous about privacy can opt out and those that do use it can decide what information they’d like to share. Still, Disney is positive that the system will work and that guests will enjoy using it.

“We want to take experiences that are more passive and make them as interactive as possible — moving from, ‘Cool, look at that talking bird,’ to ‘Wow, amazing, that bird is talking directly to me,’” Disney Imagineering’s Bruce Vaughn told the Times.

image: Disney



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