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Joseph Gordon-Levitt’s Don Jon’s Addiction, the actor’s debut as a director, has been picked up by Relativity Media after the film was screened at the Sundance Film Festival.
Relativity Media paid $4 million for the domestic distribution rights, according to The Hollywood Reporter. The company has also promised to spend $25 million to promote the film and give it a wide release. It should be out this summer, THR’s source says.
The Wrap reports that the film sparked interest from CBS Films and The Weinstein Company, but Relativity Media swooped in and secured distribution rights.
Don Jon’s Addiction was written and directed by Gordon-Levitt, who also stars in the film. Scarlett Johansson, Julianne Moore and Tony Danza also appear. Gordon-Levitt’s lead character is a man with an addiction to porn, but decides its time to change his life and embarks on a Don Juan style search for love.
“I always intended this to be a movie for a mass popular audience,” the actor said in a statement. “Everyone told me it was a long shot ... I couldn't possibly be more grateful.”
Gordon-Levitt, who starred in Lincoln and The Dark Knight Rises last year, will also star in Sin City: A Dame To Kill For this year.