Joseph Gordon-Levitt's 'Don Jon's Addiction' sells for $4 million

Joseph Gordon-Levitt sold his directorial debut, Don Jon's Addiction for $4 million to Relativity Media.

Don Jon's Addiction, Gordon-Levitt's first foray into directing premiered at the Sundance Film Festival. It was secured by Relativity Media for $4 million, according to The Guardian.

The racy film stars Gordon-Levitt as Jon Martello, a New Jersey Don Juan whose dating and sexual life do not compare with his addiction to online pornography. The film also co-stars Scarlett Johansson, Tony Danza, and Julianne Moore.

Entertainment Weekly reports that Gordon-Levitt said in a statement, “I always intended this to be a movie for a mass popular audience."

He continued, “Everyone told me it was a long shot. Now Relativity is making it happen. Tucker Tooley and Robbie Brenner told me they believe that, more than anything, audiences want something unique. I couldn’t agree with them more. I admire them for putting their money where their mouth is. And I couldn’t possibly be more grateful.”

The film is rumored to have a summer release.