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Kate Upton is the new face of Sam Edelman’s digital and print advertising campaign, helping her transition from Sports Illustrated to the world of high fashion quite seamlessly.
E! Online says Upton was called in for the job after she was seen wearing a pair of Sam Edelman tall riding boots. Sam Edelman himself is excited about working with Upton.
“It felt like the right time…[by choosing Kate,] it was a hell of a decision to go with an indie girl," Edelman said.
Upton told Women’s Wear Daily that she has long been a fan of Sam Edelman’s designs.
“I’ve loved Sam Edelman’s shoes for a long time, so shooting the ad campaign was a lot of fun for me.”
The sultry black-and-white photos shot by David Lipman invoke an old-Hollywood feeling of nostalgia, and play to Sam Edelman’s New York City urban roots. The ad campaign is set to roll out in six months.