Kevin Tsujihara named CEO of Warner Bros. Entertainment

By Sarah Burbank-Douglas,

Kevin Tsujihara has been named the next CEO of Warner Bros. Entertainment.

USA Today reports that Tsuijhara prevailed over movie chief Jeff Robinov and TV Group chief Bruce Rosenblum, who was noted as a shoe in for the position. Rosenblum released a statement in light of his loss saying, “Obviously I'm disappointed; who wouldn't be?"

The 48-year-old Tsujihara will take over from where Barry Meyer leaves off once he retires at the beginning of March, having held the position for roughly 14 years. Meyer will, however, remain a significant part of the company as he will continue as chairman through the 2013 year.

"Kevin is one of the most effective and respected executives within Time Warner. We're at a pivotal moment in the histories of Hollywood and entertainment: technology is changing the canvas we use to create theatrical releases," Jeff Bewkes, the chief executive of Warner Bros. said in a statement following Tsujihara’s promotion.

Despite the competition for the job which ensued between Tsujihara, Robinov and Rosenblum, Variety reports that Tsujihara hopes that the men will remain in their currently positions to retain balance at Warner Bros. studios.

“In each conversation, we agreed that we don't want to change the culture at Warner Bros. -- not just for the management team but also the creative community and our partners such as Village Roadshow, Legendary and Alcon," Tsujihara tells Variety.

Meyer and Bewkes also released a statement to Variety following the announcement noting, "Given the talent, depth and strength of the Warner Bros.' leadership, selecting our next CEO was not a decision that could be made hastily or lightly. But we both agreed that Kevin is the right person to lead Warner Bros. and to build on its proud heritage as the world's most storied content producer."

Tsujihara will take on his new role beginning March 1.

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