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Kevin Tsujihara is the next CEO of Warner Bros

By Xingye Li,

Juggernaut Warner Bros. Entertainment is getting a new CEO. Kevin Tsujihara, who is seen as a surprise choice, was named CEO on Monday.

Variety reported that the possible candidates are Jeff Robinov, President of Warner Bros. Picture Group, Bruce Rosenblum, President of TV Group and Kevin Tsujihara, chief of the studio’s homevideo division. Current chairman Barry Meyer will stay in his position in 2013.

Tsujihara told Variety that he doesn’t want to “change the culture of Warner Bros” and would like Robinov and Rosenblum to remain in their current roles. Rosenblum revealed his disappointment in his statement while Robinov said that he is “truly happy and proud of Kevin.”

Los Angeles Times said that the key to Tsujihara’s success lies in his humble personality, his management style and way to handle difficult processes. Even though Tsujihara has relatively fewer experience in movies and television, his experience in digital distribution is advantageous for the digital future of entertainment.

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