Mila Kunis ad gets banned by ASA for misleading consumers

By Gina DiFalco,

Mila Kunis’ Rodial body cream ads have been banned in Britain for their misleading nature.

It’s pretty obvious you can’t have a body like Kunis unless you work for it, or naturally born that way, but the Advertising Standards Authority has deemed the company’s claims that customers can "get a body to die for" like the Ted actress are misleading.

Rodial uses Ashton Kutcher’s girlfriend’s Sexiest Woman Alive Esquire cover for the ad and proclaims you can "get Mila Kunis' Esquire look with this intensive formula,” E! Online reports.

But after one single complaint, the ASA, Rodial “provided product information on two of the active ingredients in the product which they believed substantiated the efficacy claims for the product,” which the ASA didn’t think was enough "robust evidence.”

“As a result, the ad has been banned. Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading,” said the ASA.

 
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