NBC’s ‘Days Of Our Lives’ renewed through 2014

By Daniel S Levine,

NBC’s long-running soap opera Days Of Our Lives has officially been renewed through September 2014.

Days began in 1965 and reaches its 12,000th episode this week. The renewal ensures that the show, which centers on the citizens of the town of Salem, will get to celebrate its 48th anniversary with new episodes.

“We are thrilled to announce that Days of our Lives is not going anywhere. It is NBC's longest-running drama series by far and is one of the most historic brands in television,” Jennifer Salke, President, NBC Entertainment said in a statement. “We commend [executive producer] Ken Corday and the entire creative team on continuing to keep the stories and characters fresh, exciting and relevant year after year.”

Steve Mosko, President, Sony Pictures Television, thanked NBC for continuing to support the show and noted how Days has kept a large fan base over four decades.

“After so many years in the homes and hearts of our loyal fans, I’m both humbled and elated to say it’s 2013 and we’re still going strong,” Corday added. ““I am equally proud that the sense of family which my mom and dad established in our show 48 years ago, is still what drives it today. As we celebrate our 12,000th episode with an amazing cast and great support from our network, we look forward to what’s yet to come!”

The show has garnered 32 daytime Emmys and 215 nominations during its run. It airs every Monday through Friday at 1 p.m. ET.

According to The Hollywood Reporter, NBC entertainment chief Bob Greenblatt was confident that Days would continue when he spoke to reporters at the Television Critics Association press tour over the weekend.

“I think Days is going to stick around...I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere,” Greenblatt said at the time.



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