‘South Park’ creators Matt Stone and Trey Parker starting own studio

By Daniel S Levine,

Matt Stone and Trey Parker are best known for creating South Park and the Broadway smash The Book of Mormon and now they have a new venture in mind. The two are ready to announce the creation of their own production studio called Important Studios.

The New York Times, which first reported the venture, reports that the duo have enough investors and money to create the studio. They plan to use the $300 million in revenue generated by their two most well-known properties. South Park is currently in its 16th season at Comedy Central and Mormon continues to be a huge hit. The studio will now have the money to launch Parker and Stone’s projects themselves, including a potential Mormon movie.

According to Deadline, the boutique bank The Raine Group has invested $60 million in the venture, giving it 20 percent of the studio.

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves,” the two said in a soon-to-be released statement about Important Studios.

Stone told the Times that they had been planning on establishing their own studio for at least two years. “At first we thought we’d get some money from a hedge fund or a Russian oligarch or something,” he joked. They worked with William Morris Endeavor Entertainment’s Ariel Z. Emanuel, who helped them team up with the Raine Group.

“Our bet is they will create some exciting stuff over the next five years, and this allows them the creative and financial flexibility to own their future,” Raine Group head Joseph Ravitch said.



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