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Subway, the sub chain, had a PR nightmare on its hands this week when a Facebook user posted a photo of his foot-long sub with a ruler. It turned out that the sub was only 11 inches long and he wanted a reply.
It all started on Tuesday when Matt Corby of Australia posted the photo after he was angered by its length. He included the caption, “subway pls respond,” reports ABC News. The original post, which is no longer available, drew thousands of comments and 131,000 likes.
Eventually, Subway did issue a statement on Thursday, reports NBC News, noting that they try their best to keep the length of subs consistent.
“Our bread is freshly baked daily in each of the over 38,000 Subway restaurants worldwide,” the statement reads. “We are committed to providing a consistent product delivering the same amount of bread to the customer with every order. The length however may vary slightly when not baked to our exact specifications. We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit.”
Despite that, people continue to post images of 11-inch subs on Facebook, showing that Corby’s experience is not uncommon. In fact, The New York Post did an investigation in New York, buying subs from Manhattan, Queens and Brooklyn stores. Most only measured 11 to 11.5 inches long.