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Taylor Swift is the new face of the world’s best-selling zero calorie soda Diet Coke.
PerezHilton.com reports Diet Coke’s move to sign Swift was likely a counter to Pepsi’s $50 million contract with Beyoncé, who will take the stage during the Pepsi Super Bowl Halftime Show on Feb 3.
Adweek reports there is an ongoing battle for the music and youth markets between Pepsi and Coca-Cola. Coke recently invested $10 million in the digital music service Spotify.
Adweek continues to report Taylor Swift will not appear in the Diet Coke Super Bowl campaign, for her deal is still extremely new. Swift has most recently served as a brand spokesperson for Cover Girl.
Beyoncé is also no stranger to brand promotion. The songstress replaced Britney Spears in 2003 as the spokesperson for Pepsi and has also appeared in L’Oreal cosmetic commercials.
Taylor Swift is currently on tour promoting her latest album Red , while Beyoncé is hard at work rehearsing for her Halftime performance in two weeks.
Ad Age first reported the news of Swift's involvement with Diet Coke.