Taylor Swift: New look, new tour

Taylor Swift opens up about her edgier look, upcoming tour, and partnership with Diet Coke.

While Swift’s recent red carpet outfits do not leave her over-exposed, the shorter hemlines and plunging necklines vastly differ from her previously tame wardrobe choices.

However, according to The Associated Press, Swift thinks people may be jumping to conclusions too quickly. While her outward appearance may have shifted, her morals have not.

Talking about last year’s MTV Video Music Awards, Swift commented, “It was like, `Gasp, Taylor wears shorts.' And I thought it was hilarious. I'm not going to be like taking my clothes off or that sort of thing.”

Taylor chalks up the new, sexier clothes to her maturation into adulthood. In fact, her latest song, “I Knew You Were Trouble” is a distinct departure from her country roots. Still, her album Red sold more than 3 million copies, and is nominated at the Grammy’s for Record of the Year.

She is also teaming up with Diet Coke for her upcoming Red tour, which kicks off in Omaha, Nebraska on March 13.

Despite an opinion piece in the New York Times chastising the singer for supporting a soda while the world is trying to adopt healthier lifestyles, Swift defends the brand.
"I think my lifestyle plays a part into what I choose to endorse," Swift said. "Diet Coke is something that is a part of my life. ... Also a part of my life is exercise."

Daily Finance reports the feeling is mutual for Coca Cola.

“Taylor’s unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She’s an extraordinary individual and a wonderful symbol of achievement,” stated Katie Bayne, president of Coca Cola. “She’s the ideal partner to represent our brand.”

Taylor Swift will take part in Coke’s “Stay Extraordinary” campaign scheduled to launch this spring. As a spokesperson, she will be featured in print and digital ads. Moreover, social media will allow fans to get a “backstage pass” with regular updated videos and photos that follow Taylor’s life and career.