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In 2011, Volkswagen introduced one of the most popular Super Bowl ads ever, featuring a pint-sized Darth Vader. While that one was widely acclaimed, the car company’s 2013 ad, which features a boring office worker putting on a Jamaican accent, has been criticized by some as racist.
The ad, titled “Get In Get Happy,” features Dave, a man from Minnesota, giving advice to his co-workers to stay happy, all while speaking in a Jamaican accent, notes Motor Authority.
Some have found that accent offensive, including The Wall Street Journal’s Christopher John Farley, who found that it reminded him of the panned Star Wars character Jar Jar.
Comments on YouTube range from negative critiques of the ad to others noting how it is a funny commercial that promotes being positive.
VW didn’t say how much the new Super Bowl ad costs, but commercials make up a huge chunk of the company’s marketing. According to USA Today, the company spends up to $10 million on commercials alone.
Here’s the ad: