Wal-Mart ads stir up competition

By Amanda Ramirez,

Wal-Mart competitors have caused the retail giant to go on the defensive when their low-price ads and price-match guarantee ruffle some feathers.

According to Reuters, Wal-Mart has been accused of using false information, leading other companies to file complaints with their state legal officials. Rivals - specifically Toys “R” Us and Best Buy - have also claimed that the retail giant has been using misleading comparisons and promoting products that they do not readily have an ample supply of. Already Michigan, Illinois, Pennsylvania and Missouri are looking into the complaints filed by the corporations.

When approached with the issue, Wal-Mart spokesperson Steven Restivo told the Wall Street Journal, "We know competitors don't like it when we tell customers to compare prices and see for themselves. We are confident on the legal, ethical and methodological standards associated with our price comparison advertisements.”

Reuters reports that Wal-Mart experienced 1.2 percent boost in sales, as well as a 1.1 percent increase in store visits in the past year.

As of yet, Toys “R” Us and Best Buy officials were not available for comments.



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