ABC News, Univision joint venture gets titled ‘Fusion’

By Daniel S Levine,

ABC News and Univision have finally named their joint venture Fusion. The multi-platform service will cover English-language news from a Latino perspective.

The venture was first announced in May 2012, but it wasn’t until Monday that ABC News and Univision gave the program a name.

“Fusion will be the indispensable meeting place for English-speaking Latinos, bringing together diverse cultures, voices and viewpoints,” ABC News President Ben Sherwood said in a statement. “Fusion will deliver informative and entertaining programming in the great story-telling traditions of ABC and Univision. And Fusion will give Latinos and audiences from all backgrounds a fresh, fun and optimistic voice in the American conversation.”

Sherwood said that the network should be set to launch later this year. The companies have already secured deals to bring Fusion to AT&T U-verse, Google Fiber, Cablevision, Charter and Cox subscribers. The network will be based in Miami.

TV Newser reports that other names ABC and Univision considered included “Una,” “Powr,” “Vzta” and “Accent.”

NBC and Fox are also making more attempts to reach the Latino community. NBC News works with Telemundo, while Fox recently launched MundoFox.



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