Beyoncé’s Super Bowl Halftime show falls short of Madonna’s 2012 ratings

By Christopher Rosa,

While Beyoncé’s Super Bowl Halftime show was no doubt a spectacular display of song, dance, and showmanship, Beyonce' still did not manage to out-view the Queen of Pop.

Though an impressive number of people tuned in to watch Beyoncé's 13-minute performance, more people tuned in last year to watch Madonna. Beyoncé scored a 71 rating for the 8:00-8:30 p.m. ET time slot on Sunday night. This comes out to an average of 111 million viewers, according to The Idolator.

However, this was just shy of the "Material Girl" 72 rating from last year, and a record 114 million viewers.

However, several factors could have caused Madonna’s win over Beyoncé. Last year’s Super Bowl was the most-watched television event in U.S. history. Surely, this contributed to the large numbers Madonna received for her 12-minute set, which included hits like “Music,” “Open Your Heart,” and “Like A Prayer.”

This is compared to this year’s Super Bowl, which was the third most-watched television event in history. Beyoncé’s electrifying 13-minute set included a reunion with her Destiny’s Child sisters and hits like “Baby Boy,” “Single Ladies,” and “Dangerously In Love.”

There is a pattern with these two ladies, however. After last year’s performance, Madonna announced her 2012 MDNA Tour. On par, Beyoncé announced her forthcoming tour, aptly titled The Mrs. Carter Show.

The Super Bowl helped Madonna’s MDNA Tour become the highest grossing tour of 2012. It would not be surprising if it helped Beyoncé’s show accomplish the same feat in 2013.



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