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Beyonce’s Super Bowl halftime show is one of the most-discussed events in the last few weeks and which the singer has devoted blood, sweat and tears to the rehearsals. Many would assume the Grammy Award-winning starlet would be making millions off her performance, but in fact, the 32-year-old singer will not be paid a single dime.
According to Vanity Fair, Beyonce will be performing Sunday’s performance pro-bono.
The report, notes Forbes, states that Beyonce will not be paid for her performance.
NFL spokesman Greg McCarthy explains, “We do not pay. We cover all expenses associated with the performance.”
Forbes questions why any celeb would opt to perform at the Super Bowl, taking the time and brain power to put the performance together. Derek Jackson, co-founder of advertising agency Glu explains, “The Super Bowl, for an artist, is considered the medium of all mediums. You can’t beat it from a promotional standpoint. You garner so many eyeballs at one time.”
Beyonce attended a press conference in New Orleans, during which she admitted to singing the National Anthem to a pre-recording at President Obama’s inauguration and where explained she has every intention to perform live come Sunday, Feb. 3 at the Super Bowl.