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CBS is ramping up promotion for Under The Dome, its upcoming summer series based on Stephen King’s novel of the same name. Following a Super Bowl commercial for the show, the network announced that it has signed a deal with Amazon to have the show available for streaming while it is still on the air.
According to Deadline, Amazon Prime users will have exclusive access to the 13-episode series four days after an episode airs. Amazon Instant Video, which is a free service for Prime users, will be the exclusive streaming home of the series.
“With this innovative agreement, we’re giving fans more options to watch and stay current with this serialized series, and doing so in a way that protects the Television Network’s C3 advertising window,” Scott Koondel, Chief Corporate Content Licensing Officer for CBS Corp., explained.
CBS gave Under The Dome a straight-to-series order in November. It focuses on a New England town seperated from the world by a clear dome, forcing the residents to find ways to survive and figure out why the dome is there. Brian K. Vaughan (Lost) wrote the series and Niels Arden Oplev (the Swedish Girl with the Dragon Tattoo) is directing the pilot. Steven Spielberg’s Amblin Entertainment is producing with CBS TV.
CBS promoted the show with a Super Bowl commercial, which you can see below. The series will premiere on June 24.
This new deal with CBS is similar to Amazon’s new deal for Downton Abbey. It will be the exclusive streaming home of future seasons of the hit PBS series.