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Producer Dr. Dre and Trent Reznor of Nine Inch Nails are teaming up to develop a new streaming music service that will be launched under Dr. Dre and Interscope’s Beats brand, according to sources.
The project, titled “Daisy” in a Sunday press release by Beats Electronics, is described by Interscope and Beats CEO Jimmy Iovine as a way to bring back “emotion” and “cultural context” to digital music.
According to Rolling Stone, the group is developing the service that should be out sometime this summer. There is reportedly about 100 people working under Dr. Dre and Reznor in making hand-picked playlists that will reflect everything from time of day to a listener’s location.
Iovine says that the price for the service will be something around $10 a month. In the release, Iovine said he has appointed former Yahoo! Music GM Ian Rogers as CEO of the project. Reznor, Nine Inch Nails founder, is mentioned as the “newly appointed Chief Creative Officer.”