Guy Ritchie directs David Beckham's newest ad campaign for H&M underwear line (Video)

By Gina DiFalco,

Guy Ritchie is lending a helping hand to soccer star David Beckham and his line of underwear for H&M.

Ritchie has directed Beckham’s newest ad campaign for the line of intimates, which plays more like a short film.

According to The AP, Beckham, who has just signed to the French Paris-Saint Germain soccer club, said of doing the undergarment campaigns “No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards.”

He added, “It’s always a surprise to me when I see them. I’m lucky to work with such great photographers and stylists, so the images are always the best they can be.”

Beckham told the AP about working with Ritchie, that it has “been great,” as “He’s one of my favorite directors, and also a friend, so it was amazing to work with him on my new Bodywear commercial for H&M.”

E! Online reports the ad features Beckham locked out of his house only wearing underwear and chasing down his clothes.

It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations, but acting full-time is not something I see myself doing in the near future.”

Beckham started the underwear line a year ago, with his debut ad showing during the Super Bowl.

Watch the campaign below:



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