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Hollywood is launching an advertising campaign that informs parents of the tools they can use to prevent their children from watching violent and sexual content in the media.
A number of companies are coming together to educate parents on the meaning behind ratings of television shows and movies, as well as, what technologies they can use to monitor what their children are watching, reports The Wrap.
According to the Los Angeles Times, those in the entertainment business are concerned with the amount of criticism they have been receiving.
It has been said that films and TV shows with violence, such as, American Psycho may have been the reason for recent tragic events such as the Newtown shooting. It is argued that they are tools in teaching people how to do such violent acts and NRA Executive Vice President Wayne LaPierre agrees.
He says, “Isn't fantasizing about killing people as a way to get your kicks really the filthiest form of pornography?"
Since the Newtown shooting Hollywood has been more sensitive and understanding to the issue. Chris Dodd, chairman of the Motion Picture Association of America states, "Those of us in the motion picture and television industry want to do our part to help America heal. We stand ready to be part of the national conversation."