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Al Pacino got a nice easy paycheck when Jeep featured his famous locker room speech from Any Given Sunday in a new spot for the 2014 Jeep Grand Cherokee. According to the report, there was no studio work involved-- all he had to do was give permission.
The commercial was released Monday with a voice over clip of the movie’s “game of inches speech” dominating the montage of tasks of everyday people, leading up to closeups of the new SUV being put together.
Oliver Stone, who wrote the film, was not approached for permission and when he was contacted by the Los Angeles Times he could not be reached for comment.
According to a source in Jeep’s advertising division, the company had to get permission from Pacino and the film’s studio, Warner Bros.
According to Autoweek, Jeep is following up on positive press reception from its Super Bowl ad a few weeks ago, and the Grand Cherokee line has been experiencing upwards sales each of the past three years.
Check out the commercial below.