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Few events seem to lift the slumping music industry like the Grammys. In the first full sales week since the awards show, Album of the Year winner Babel by Mumford & Sons topped the Billboard 200 album chart.
Last fall, Babel earned the biggest debut of the year at that time, selling 600,000 copies in its first week. While Taylor Swift’s Red easily usurped that, Babel remained a strong seller. The week before the Grammys, it was still at No. 4 on the chart.
This past week, Nielsen SoundScan reported that Babel sold 185,000 copies, much better than expected, notes Billboard. That was a 242 percent gain.
iTunes also helped out, since the album was only $6.99 for the week. A total of 101,000 copies were downloaded, up from just 28,000 the week before. Target also released a new deluxe version that includes a live disc.
The album’s single, “I Will Wait,” also sold 177,000 downloads, a jump of 70 percent from the week before.
The 2013 Grammy Nominees disc sold 88,000 copies, good enough for the No. 2 spot. Bruno Mars, who performed during the Grammys, hit No. 3 with Unorthodox Jukebox, which sold 86,000 copies.
Another Grammys performer, Swift, held the fourth spot with Red, which sold 72,000 copies. An incredible 86 percent of those copies were physical sales, probably thanks to Target’s exclusive version that was advertised during the show.
All That Echoes by Josh Groban fell from No. 1 to No. 5 with 72,000 copies sold. The Lumineers’ self titled debut, which was also up for Grammys, sold 67,000 copies, good enough for No. 6.
The rest of the Top 10 includes: fun.’s Some Nights (66,000); Now 45 (63,000), Andrea Bocelli’s Passione (48,000) and Maroon 5’s Overexposed (48,000).
Macklemore & Ryan Lewis' "Thrift Shop" topped the Digital Songs chart again with 412,000 downloads. It has topped the chart for six weeks.