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It’s early, but some artists are already seeing the fruits of their victories and performances at Sunday night’s Grammy Awards. Mumford & Sons, Frank Ocean, fun. and Rihanna are just a few of the performers who have seen their albums and songs do well since the show.
Mumford & Sons’ Babel was the big winner of the night, taking home Album of the Year. Although Billboard’s most recent sales week ended the night of the Grammys, the album jumped 50 percent, selling 54,000 copies and reaching No. 4 on the Billboard 200 album chart. According to Nielsen SoundScan numbers, their 2010 debut Sigh No More jumped 37 percent with 14,000 copies sold.
“There's an immediate impact with people who are socially engaged and turn to digital retailers to get their fix on a song they just heard," Billboard’s Keith Caulfield told USA Today. “The sales impact used to happen in the days after an event, but not anymore. You have to look at two weeks to see the full impact, especially for events on a Sunday, like the Grammys or the Super Bowl.”
Of course, Babel isn’t the only album whose sales spiked in the hours after the Grammys. The Los Angeles Times notes that Some Nights, by fun, Ocean’s Channel Orange, the Black Keys' El Camino, Gotye’s Making Mirrors and Kelly Clarkson's Stronger all jumped over 50 percent. Channel Orange benefited the most from a win, spiking 140 percent.
Rihanna’s “Stay,” which she performed during the show, sold 67,000 copies, up 289 percent. Migel’s “Adorn” also saw a huge jump, with sales up 229 percent.
Billboard expects that all these artists will see even bigger boosts during the week. They will benefit even more by iTunes sales. Some Nights, El Camino and The Lumineers’ debut album will sell for $3.99 or less this week.