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Offensive Julia Louis-Dreyfus ad pulled in Israel

By Sarah Burbank-Douglas,

The New Adventures of Old Christine actress, Julia Louis-Dreyfus, has not impressed the Israelis with her new commercial, which allegedly offends overweight people. The country has since pulled the ad.

According to E! News, Dreyfus is seen rubbing an overweight coworkers belly alluding that she is pregnant when in fact, she is not. She attempts to pick up from her mistake by stating, "I would like to apologize to Betty for thinking that she was pregnant. Obviously she hasn't dated anyone in forever."

Since its portrayal, a heated letter has been released regarding the commercial calling it an “evident and unjustified insult to a substantial majority of the people, The Hollywood Reporter states.

The commercial, which was released by Yes, in corporation with HBO, received a formal complaint from Israel’s Yedid Association for Community Empowerment which reads, “There are a lot of weight-challenged individuals in Israel who are treated in an irreverent and hurtful manner. There is no justification to illustrate a stigma which suggests a larger woman is either pregnant or simply too fat for anyone to consider going out with.”

THR notes that the commercial was meant to show non-subscribers that they can still subscribe to Yes despite their stumbles.

The ad was still ordered to be pulled.

The statement continues, "The Yes commercial has been hurtful to a portion of the public, despite the inherent freedom of speech in advertising media,” said the statement. “Should there be a new request to air the spot, the authority will need to re-examine the material and deliberate then."

Yes has since released an apology following the controversy saying, “The playful commercial was based on Julia Louis-Dreyfus' past characters, and the message is how one may handle making a mistake. If anyone is being ridiculed throughout the spot it is Julia herself who is the one making these mistakes.”

Yes has also pulled the commercial from their official YouTube site.

 
 

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