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A five year study shows that restaurants offering lower calorie items are more likely to do better financially.
The study, released by Hudson Institute, shows that a low calorie menu offers a better sales growth, more customers, and stronger gains opposed to other chains that have denied lower calorie options, reported PRNewswire.
The twenty one chains that were studied include- Taco Bell, Burger King, McDonalds, Olive Garden, Red Lobster, Chili’s, Applebees, just to name a few. These chains together combined attain $102 billion in annual U.S. sales and acquires half the revenue of the top 100 restaurant chains, stated the OrlandoSentinel.
According to this study, lower-calorie meals consist of a sandwich or entrée having fewer than 500 calories.
“This report shows that companies can serve their interest in healthy profits and their customers’ interest in healthier eating,” said James S. Marks, MD, senior vice president and director of the Health Group at the Robert Wood Johnson Foundation, which funded the report.
Marks also commented that we need more companies to make these changes, and now they have more of a reason to do so.