State of the Union ratings drop, Univision draws bigger ratings by not airing speech

By Daniel S Levine,

People just weren’t all that interested in hearing the State of the Union from President Obama last night. At least, they weren’t interested in watching it on any of the major broadcast networks. The Spanish-language network Univision actually managed to draw a higher overall key demographic rating than any single network.

CBS drew the most viewers on the night with just 6.91 million viewers and a 1.2 18-49 rating, notes HitFix. An NCIS: LA repeat had 9.13 million viewers and a 1.5 18-49 rating, making it the most watched show of the night. Its coverage of Obama’s speech had 6.34 million viewers and a 1.1 18-49 rating. The network’s 10 p.m. hour, which included more speech coverage and a Mike & Molly repeat, had 5.27 million viewers and a 1.0 key demo rating.

NBC averaged 5.28 million viewers, but topped in the demo with a 1.4 18-49 rating. Betty White’s Off Their Rockers repeats had 5.1 million viewers and a 1.3 18-49 rating. Its State of the Union coverage had 5.9 million and a 1.6 18-49 rating. According to THR, that was a 20 percent drop from last year’s rating for the network. NBC News stayed with analysis for a full hour, drawing 4.84 million and a 1.2 18-49 rating.

ABC had 4.42 million viewers and a 1.3 18-49 rating. A new The Taste had 4.74 million viewers and a 1.5 18-49 rating. Speech coverage had 4.63 million viewers and a 1.2 18-49 rating, while the 10 p.m. hour had 3.9 million and a 1.1 18-49 rating. ABC did finish the night with a Modern Family repeat.

Fox had just 2.35 million viewers and a 0.9 18-49 rating. Repeats of Raising Hope and New Girl averaged 2.58 million viewers and a 1.1 18-49 rating. Its coverage of the speech had 2.12 million viewers and a 0.8 18-49 rating.

The CW aired When in Rome is some markets, but others aired the speech. That probably accounts for the network drawing 1.53 million viewers and a 0.5 18-49 rating on the night.

Univision beat the networks in the key demo, drawing a 1.6, but it only had 3.8 million viewers. The network did not air the speech, which was shown on its Galavision sister network, notes The Wrap.

You can check out our recap of Obama's speech here.



Join Our Newsletter

Popular Threads