Taco Bell releases Cool Ranch taco!

By Deana DeLisio,

It’s finally here! On March 7, Taco Bell restaurants will finally release a Cool Ranch taco.

Last year, Taco Bell released its Doritos Locos Tacos, and it quickly became the company’s most successful product launch ever, selling more than 350 million in under a year, reported BusinessWire.

However, as soon as customers sank their teeth into a cheesy, delicious Dorito taco shell, they were asking where the cool ranch counterpart was.

Now the time has come, with announcements on both Taco Bell’s Twitter account and at canieatacoolranchtacoyet.com, according to ABCNews.

“There has been enormous interest in the new Cool Ranch flavor of Dorito Locos Tacos and people are wondering why it took so long,” said Greg Creed, chief executive officer of Taco Bell Corp. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”

The Cool Ranch Dorito Locos tacos will be sold for $1.39 each and will have 160 calories with 10g of fat.

I don’t know about anyone else.. but I’m excited!



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