This Week In Fashion - Selena Gomez NEO lookbook is revealed

By Meghan Giannotta,

Adidas has announced that Disney Channel star, Selena Gomez, has paired up with the athletic company to create her newest line of clothing, the Adidas NEO label.

Gomez shared the news with her fans on Facebook and Twitter weeks ago, without revealing much of what the line would show. After the highly anticipated wait, the full line of clothing is now available for online purchase.

From swimsuits and jumpsuits, to hoodies and high tops, Gomez’s NEO label has it all.

While the Adidas brand clothing line is focused towards a more athletic look, NEO adds a pop of less casual style clothing as well. A variety of collegiate style cardigans, tube skirts, leggings, and dresses add an upscale tone to Adidas’ typical designs.

Gomez’s NEO label includes clothing for both men and women, and of course athletic shoes as well. The NEO label ads a splash of bright pink and shades of blues to Adidas’ classic shoe designs, making them the perfect extra fashion accessory for women. Her men’s sneaker designs take on shades of grey, blue, and black, paired with dark red, mustard yellow, and even bring orange.

Shop the Adidas NEO label now through their interactive lookbook.



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