- Special Features
- Blogs & Columns
- Fun & Games
Adele is being chased by cosmetics giants who all want the multi-award winning artist as the face of their next skincare campaigns.
The Sun reported that companies including Estée Lauder, L'Oréal and Dior have offered Adele as much as £10 million - about $15 million USD - to endorse a product.
The problem is that Adele has been vocal about her aversion to celebrity endorsements. In 2011 Contact Music reported her as saying, “It’s shameful when you sell out. It depends on what kind of artist you wanna be but I don’t want my name anywhere near another brand. I don’t want to be tainted or haunted.”
So far, Adele has stayed true to her word. The British songstress is known for her humble lifestyle as much as she’s known for her international success. Adele said, “I'd rather play 12 years at the Barfly than one night at The O2 [arena]! So I've made all those decisions and some people are pretty mortified. They think I'm mad.”
As for endorsements, Adele hates it when celebrities moonlight as product salesmen. A source for The Sun warns that Adele is worried about over exposure and doesn’t want to “be in everyone’s face.”
But cosmetic companies have not lost hope. The source continued on to say that, though it will take a lot of persuading, Adele “looks as if she’s close to signing a deal.” Which company she will settle on is still unknown.