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Rovio’s Angry Birds game is now going to try to take over our television sets, at least if you’re a Comcast Xfinity subscriber. A cartoon series is set to debut on Comcast OnDemand on March 17.
Entertainment Weekly reports that the series will also air on networks in Korea, Germany, Australia, Israel and France on March 16. A total of 52 episodes are planned and will act as a prelude to the movie announced in December. Paramount, Sony, Activision and BlackBerry are Rovio’s launch partners.
Rovio CEO Mikael Hed told Deadline that the series is “an important milestone” for the company and part of its “journey towards becoming a fully-fledged entertainment powerhouse.”
In Angry Birds, the birds are annoyed that pigs have stolen their eggs, so they decide to throw themselves at the pigs to stop them. So, the trick with the series is making it more engaging with such a simple plot. Deadline notes Nick Dorra, who is heading Rovio's animation department, explained in Cannes last year that the show will be "telling more engaging stories… and deeper thoughts, deeper feelings of the characters, such as, why are they always angry?"
Here’s the trailer for the series: