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Rumors swirled around Beyoncé’s trip to the Bahamas earlier this year, and many people speculated whether she was shooting a campaign for Swedish retail-clothing company. Fortunately for fans of Queen Bey, the rumors are true.
MTV News confirmed that H&M commercials, print ads, and billboards centered around the “Crazy In Love” singer will begin around the same time that Beyoncé kicks off her Mrs. Carter Show world tour on April 15.
The first peek at the new island-inspired campaign features a tropically-clad Beyoncé reclining sensually in a beach chair on the beaches of Nassau in the Bahamas. She sports a cream-colored utility blouse with cutouts tucked into gold and black patterned shorts.
Ann-Sofie Johansson, Head of Design at H&M, says, "Beyonce is wearing the key pieces from H&M you need for life in the sun this summer." Johansson also hinted that fans will get to see the diva in a bodycon dress, a statement sundress, and even a fringed bikini, just a year after giving birth to daughter, Blue Ivy.
The Swedish retailer called the campaign an “epic fantasy,” and it is not hard to see the whimsy behind Inez and Vinoodh’s pictures.
Beyoncé will also appear in a commercial for the brand, shot by director, Jonas Åkerlund. The TV spot will feature one of her new songs, “Standing on the Sun.”
H&M’s summer line is scheduled to hit stores sometime in May.
Photo courtesy of Tumblr.com