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After the use of a gay slur infamously lead to his losing his job at the Oscars, director Brett Ratner began working with GLAAD on a video campaign. A year later, GLAAD is going to recognize his efforts with the Ally Award, which will be presented at its media awards on March 24.
GLAAD president Herndon Graddic told THR that Ratner is one of the few celebrities they have worked with who have actually followed through with their promises. “In terms of an ally and what someone can do after an incident that was negative like that, I've never worked with someone who displayed such genuine interest in helping the community,” Graddic said. “There's no one who deserves this more than Brett does. GLAAD's interest is in bringing allies in to join us in our fight for total equality, and he really did that. I now consider him a friend.”
The awards, which will be held in New York, will also see the premiere of the PSA campaign announced last year. Charlie Sheen, Jackie Chan, Pauley Perrette, and Giada De Laurentiis are among the stars who appear in the ads.
“I have long been a supporter of equal rights for everyone,” Ratner said in a statement. “So, when Herndon and the folks at GLAAD asked me to partner with them on this PSA campaign, I jumped at the opportunity. I have always been an admirer of GLAAD. They do meaningful and effective work in the fight to secure equality for everyone and I am very humbled that they are honoring me with this Ally Award.”
Back in November 2011, Ratner decided to pull out of producing the 2012 Oscars ceremony after he used a gay slur at a Q&A session for Tower Heist. Eventually, host Eddie Murphy dropped out as well and was replaced with Billy Crystal.
Comcast is sponsoring GLAAD and Ratner’s PSAs by donating $1.5 million of airtime for the ads.
In 2012, the Ally Award went to Katy Butler, a teen who campaigned to get the documentary Bully rated PG-13 so more children could see it.