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MSNBC announced a few changes to its schedule, with Ed Schultz moving to weekends and Chris Hayes taking over in Schultz’s old timeslot.
During Wednesday’s episode of The Ed Show, Schultz announced that he will be a major part of MSNBC’s new push for more weekend programming. Schultz will have a live show from 5 p.m. to 7 p.m. on Saturdays and Sundays starting in April. His show currently airs at 8 p.m. on weekdays.
“I raised my hand for this assignment for a number of personal and professional reasons. My fight on The Ed Show has been for the workers and the middle class,” Schultz told viewers. “This new time slot will give me the opportunity to produce and focus on stories that I care about and are important to American families and American workers.”
The New York Times confirmed this morning that Hayes will take over. the Rachel Maddow protege currently hosts an early morning weekend show titled Up w/Chris Hayes. He has regularly appeared on The Rachel Maddow Show and The Last Word with Lawrence O’Donnell.
Hayes, 34, will likely be able to attract more younger viewers than Schultz could. Schultz averaged just 249,000 viewers in the 25-54 demo last year, while Maddow averaged 339,000 in the same demo. That’s atypical for the cable news networks, since the 8 p.m. shows are expected to draw more than the 9 p.m. shows.
Up had around 139,000 viewers in the demo, which is better than CNN’s weekend programming. Its been praised by critics for its focus on longer discussions on topics and has even included conservatives on the mostly left-leaning network.
Here’s Schultz’s announcement from last night: