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Disney’s Oz The Great And Powerful was just that at the box office this weekend, providing Hollywood with a much-needed boost for 2013. The film scored a huge $150.2 million opening around the world.
Domestically, the film grossed $80.3 million, giving it the third-best March opening in history, notes The Hollywood Reporter. It follows the success of The Hunger Games, which grossed $152.5 million last March, and Disney’s Alice In Wonderland, which made $116.1 million in March 2010. The film added $69.9 million from foreign markets.
Oz is Sam Raimi’s prequel to the 1939 classic The Wizard of Oz, with James Franco as the wizard. Rachel Weisz, Mila Kunis and Michelle Williams co-star as the witches of Oz. The film earned a B+ CinemaScore grade from audiences and cost Disney an estimated $215 million to make. The studio also spent $300 million to market the film, which worked especially well in areas of the world where the Judy Garland film isn’t built into the public consciousness like it is here.
According to Entertainment Weekly, Jack The Giant Slayer was in a very distant second place. The film, which reportedly cost as much as $200 million for New Line to make, added just $10 million. That’s a 63 percent drop from last week’s embarrassing debut. It’s now up to $43.8 million domestically.
Identity Thief continues to be a surprise success for Universal, adding $6.3 million this weekend. It’s up to $116.5 million.
Dead Man Down proved to be another action flop, debuting to just $5.4 million. Colin Farrell clearly isn’t drawing audiences anymore. Dwayne Johnson’s Snitch added $5.1 million, bringing its total up to $31.9 million.