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Just in time for Easter, Leonardo DiCaprio and other celebrities have endorsed a new company that offers healthier versions of beloved candy brands like M&M’s, Snickers, and Reese’s Peanut Butter Cups.
According to GetUnreal.com, the mission to produce “unjunked” food began with a 13-year-old named Nicky who discovered that his Halloween candy was full of unnecessary artificial ingredients.
With help from international food scientists and chefs, Nicky developed an alternative that doesn’t contain corn syrup, artificial preservatives, or partially hydrogenated oils. Instead, Unreal adds more cocoa, real caramel, protein and fiber to their chocolate bars and hard-shelled candies.
The company’s slogan is “unjunking your favorite junk foods.”
Yahoo! reports that several high profile celebrities have endorsed Unreal’s mission, including Patriots quarterback Tom Brady and his wife, supermodel Giselle Bundchen. Also lending their name to the brand are multi-Grammy winning artist John Legend and Biggest Loser’s Jillian Michaels.
DiCaprio, who is well known for his environmental activism, particularly liked that Unreal sources their ingredients from local farmers who do not force feed their animals hormones and antibiotics.
According to Yahoo!, the actor released a statement, saying, “By working together to better understand the health of both people and the environment, we can produce healthier food that will benefit large populations of people while minimizing our impact on the planet.”
Though Unreal’s message addresses a serious health issue, the company approaches it in a very light-hearted manner. Their current advertising campaign is geared toward the upcoming holiday on Sunday.
In it, a remorseful Easter Bunny gives a public apology for putting unhealthy candy in children’s baskets for so many years. He wasn’t aware of the harmful ingredients. But from now on, the Easter Bunny promises to leave tasty, Unreal candy.