Model sues ‘Mad Men’ over use of her image

Gita Hall, a native of Sweden and a former model is suing Lionsgate Entertainment for the use of her image in the hit AMC show Mad Men.

Part of the award-winning title sequence for the series features the image of Hall, 79, who was a model in the 1950s and 1960s.

According to ABC News, Hall hadn’t know about her place in the sequence until recently. AMC had been using her photo since 2007.

Hall told ABC News, “I wished they had had the courtesy to get in touch with me. I was surprised because nobody had checked with me about it- they must have thought I was dead.”

The law suit states that Hall’s photo is the main part of the show’s opening and that the woman did not give permission for the image.

According to Deadline.com, the image was cropped from a 1950s Revlon hairspray advertisement.

Mad Men's opening sequence won an Emmy Award in 2008 for Outstanding Main Title Design.